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Pet Whisperers and Psychics Lack Medical Expertise

Pet Whisperers and Psychics Lack Medical Expertise
VNN Encourages Veterinarians to Speak Up


DENVER –September 26, 2006 – Getting credible, expert pet medical advice can be a difficult task. In fact, a quick Internet search reveals the large number of “so called” pet professionals that range from pet store employees and dog whisperers to pet psychics and pet trainers. They all have advice to give, but the question is should the public take their advice?

“Pet whisperers, pet psychics, pet trainers and the like may put on a good show, but they do not have degrees in veterinary medicine and are not licensed to give medical advice,” explained Jim Humphries, D.V.M, founder of Veterinary News Network (VNN). “While it can be intriguing to watch and hear these pet personalities talk about pets, the medical advice should be delivered by a trained Doctor of Veterinary Medicine. The public craves pet advice and VNN encourages veterinarians to speak up and share their expertise with the public.”

VNN is a FREE service for veterinarians to help them get involved with their local news media to provide much needed expert medical advice to the public. VNN specializes in producing and distributing complete news packages for its national network of veterinarians. VNN provides content that is medically accurate and reliable so that veterinarians can deliver these stories to their local media through, print, TV, radio, Internet blogs and other appropriate outlets.

“VNN has helped me share my medical expertise with the public and become a valuable resource for the media in my area,” said Michele Smith of the 29th Avenue Animal Hospital in Colorado. “It’s important that the public take advice from veterinarians. Dog trainers, daycare centers and the like are not trained to give accurate medical advice. By taking non-expert advice pet owners are putting their beloved pets at risk. Even behavioral problems can be a sign of a serious medical condition that can only be diagnosed by a veterinarian.”

The VNN project was made possible by an educational grant from the Western Veterinary Conference (WVC) and is funded by Merial. WVC is also the host conference for VNN’s annual meeting and awards banquet. The support that WVC and Merial contribute to VNN ensures that veterinarians do not have to pay to join VNN and access its resources, materials and services.

“Veterinarians across the country have the power to deliver reliable news content to their local media outlets,” said Dr. Humphries. “The goal of VNN is to encourage veterinarians to use their local media to increase the amount of accurate medical pet advice and information that the public receives. The more veterinary reporters that VNN has, the more successful we will be in reaching our goal.”

VNN makes it easy. According to Dr. Humphries, resources are designed to save busy doctors time. They can simply customize the resources and send them to their local media outlets.”

VNN currently has more than 250 reporters across the country. To find out more information about VNN, or to learn more about becoming a contributing reporter, please visit www.MyVNN.com or call 719-495-2100.

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VNN is a national network of veterinarians and selected affiliate reporters who use VNN produced resources to broadcast local news stories about current issues and advances in animal medicine. The network provides a highly professional source of newsworthy television, radio and print stories for use by its reporters. For more information, go to MyVNN.com.

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