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Veterinary News Network Reports Successful Inaugural Year

Veterinary News Network Reports Successful Inaugural Year

Estimated 66 million homes reached


DENVER –September 1, 2006 – Veterinary News Network (VNN), a national network of veterinarians, reached more than an estimated 66 million households in the United States and Canada in its first year. VNN specializes in producing and distributing complete news packages for its network of veterinarians who contribute their expertise to local news.

VNN’s network of reporters is the first organization to reach out to local veterinarians across the country and give them the resources they need to contribute to the media. In its first year, more than 250 veterinarians have signed on to be reporters and utilize VNN’s media tools.

Twice a month, VNN produces an animal health feature formatted for print, television, radio and Web placement. VNN utilizes a customizable story format, which allows veterinarians to brand it to their practice and place it with local media outlets. VNN members have free access to all stories that VNN produces. In addition to traditional media outlets, clinics often use the stories for client education in a variety of formats.

“Many veterinarians want to build their practices and are looking for a professional way to do it,” explained VNN founder, Jim Humphries, D.V.M. “Becoming a contributor to local news as an expert in veterinary medicine is an excellent way to professionally promote and publicize a practice and our profession as a whole.”

One of VNN’s veterinary reporters, Krista Gibson, D.V.M., said VNN’s tools are useful in helping her educate the public as well as opening doors to the media and positioning her as a trusted source for veterinary information in her local market.

“When I learned about the Veterinary News Network, I immediately jumped on board. It’s important to educate the public about proper pet care and the news media reaches more people and is more credible than paid advertising,” Dr. Gibson said.

VNN support allows veterinarians to become media savvy pros that are sought after by local media outlets looking for the latest in animal news. “The media, especially television news outlets, are always looking for animal news because it drives viewership,” Dr. Humphries explained. “Animal health news always scores high with viewers”.

According to Dr. Gibson, getting into the media groove was simple thanks to the media training and tips she received from VNN.

“I was fully prepared to face the cameras because of the tools the organization provided me,” Dr. Gibson said. “VNN makes it so easy to become a trusted resource for the media and to provide the education that so many viewers really need.”

In addition to the local news coverage these veterinarians received, VNN’s news stories were broadcast throughout the United States and Canada on several national television networks. These include Family Net, Fox Net, Urban America, America One, Familyland Network, Guardian Network and Safe TV Network.

National radio networks including Sirius Satellite Radio, Daybreak USA, Animal Radio and USA Radio Network News also regularly air VNN stories.

Aside from traditional news media, VNN stories can be found on Pet Care TV and Pet Info Centers which can be seen in more than 3,200 animal hospitals around the country as well as in newsletters that are distributed to 400 clinics in the U.S. through Vet Insite.

“Many veterinarians would like use the local media but they just don’t know how, said Diane Levitan, D.V.M., one of the first veterinarians to sign on with VNN. “VNN teaches you how to get started and encourages you to make the call and become a media contributor.”

The VNN project was made possible by an educational grant from the Western Veterinary Conference (WVC) and is funded by Merial. WVC is also the host conference for VNN’s annual meeting and awards banquet. The support that WVC and Merial contribute to VNN ensures that reporters do not have to pay for joining VNN and accessing its materials and services.

“The leadership at Merial, one of the world’s leading animal health companies, has tremendous vision in the area of the news media. They understand the powerful impact news coverage can have for a practice that is focused on growth,” Dr. Humphries said. “In addition, Merial’s long-term commitment to VNN makes clear their devotion to public education in the veterinary medicine arena.”

To find out more information about VNN, or to learn more about becoming a contributing reporter, please visit www.MyVNN.com or call 719-495-2100.

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VNN is a national network of veterinarians and selected affiliate reporters who use VNN produced resources to broadcast local news stories about current issues and advances in animal medicine. The network provides a highly professional source of newsworthy television, radio and print stories for use by its reporters. For more information, go to MyVNN.com.

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