DENVER –September 1, 2006 –
News Network (VNN), a national network of veterinarians, reached more
than an estimated 66 million households in the United States and Canada
in its first year. VNN specializes in producing and distributing
complete news packages for its network of veterinarians who contribute
their expertise to local news.
VNN’s network of reporters is the first organization to
reach out to local veterinarians across the country and give them the
resources they need to contribute to the media. In its first year, more
than 250 veterinarians have signed on to be reporters and utilize VNN’s
Twice a month, VNN produces an animal health feature
formatted for print, television, radio and Web placement. VNN utilizes
a customizable story format, which allows veterinarians to brand it to
their practice and place it with local media outlets. VNN members have
free access to all stories that VNN produces. In addition to
traditional media outlets, clinics often use the stories for client
education in a variety of formats.
“Many veterinarians want to build their practices and are
looking for a professional way to do it,” explained VNN founder, Jim
Humphries, D.V.M. “Becoming a contributor to local news as an expert in
veterinary medicine is an excellent way to professionally promote and
publicize a practice and our profession as a whole.”
One of VNN’s veterinary reporters, Krista Gibson, D.V.M.,
said VNN’s tools are useful in helping her educate the public as well
as opening doors to the media and positioning her as a trusted source
for veterinary information in her local market.
“When I learned about the Veterinary News Network, I
immediately jumped on board. It’s important to educate the public about
proper pet care and the news media reaches more people and is more
credible than paid advertising,” Dr. Gibson said.
VNN support allows veterinarians to become media savvy pros
that are sought after by local media outlets looking for the latest in
animal news. “The media, especially television news outlets, are always
looking for animal news because it drives viewership,” Dr. Humphries
explained. “Animal health news always scores high with viewers”.
According to Dr. Gibson, getting into the media groove was simple thanks to the media training and tips she received from VNN.
was fully prepared to face the cameras because of the tools the
organization provided me,” Dr. Gibson said. “VNN makes it so easy to
become a trusted resource for the media and to provide the education
that so many viewers really need.”
In addition to the local news coverage these veterinarians
received, VNN’s news stories were broadcast throughout the United
States and Canada on several national television networks. These
include Family Net, Fox Net, Urban America, America One, Familyland
Network, Guardian Network and Safe TV Network.
National radio networks including Sirius Satellite Radio,
Daybreak USA, Animal Radio and USA Radio Network News also regularly
air VNN stories.
Aside from traditional news media, VNN stories can be found
on Pet Care TV and Pet Info Centers which can be seen in more than
3,200 animal hospitals around the country as well as in newsletters
that are distributed to 400 clinics in the U.S. through Vet Insite.
“Many veterinarians would like use the local media but they
just don’t know how, said Diane Levitan, D.V.M., one of the first
veterinarians to sign on with VNN. “VNN teaches you how to get started
and encourages you to make the call and become a media contributor.”
The VNN project was made possible by an educational grant
from the Western Veterinary Conference (WVC) and is funded by Merial.
WVC is also the host conference for VNN’s annual meeting and awards
banquet. The support that WVC and Merial contribute to VNN ensures that
reporters do not have to pay for joining VNN and accessing its
materials and services.
“The leadership at Merial, one of the world’s leading animal
health companies, has tremendous vision in the area of the news media.
They understand the powerful impact news coverage can have for a
practice that is focused on growth,” Dr. Humphries said. “In addition,
Merial’s long-term commitment to VNN makes clear their devotion to
public education in the veterinary medicine arena.”
To find out more information about VNN, or to learn more
about becoming a contributing reporter, please visit www.MyVNN.com or
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VNN is a national network of
veterinarians and selected affiliate reporters who use VNN produced
resources to broadcast local news stories about current issues and
advances in animal medicine. The network provides a highly professional
source of newsworthy television, radio and print stories for use by its
reporters. For more information, go to MyVNN.com.