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VNN Launch - WVC 2005

Veterinary News Network Will Deliver Animal Health Stories to Millions of Pet Owners

A national network of veterinary and affiliate reporters will deliver animal health stories
to local television, radio and print news media
 
Las Vegas, Nev.—Imagine the possibility of regularly reaching millions of households with timely, accurate animal health news, ranging from the veterinarians role in homeland security to heartworm prevention advice that educates, informs, and drives visits to veterinarians. The Veterinary News Network (VNN) announced its debut at the Western Veterinary Conference in Las Vegas, Nev.

VNN is a national network of veterinary and affiliate reporters who use VNN-produced news material to broadcast and publish local news stories about current issues and advances in veterinary care. The network provides a highly professional source of newsworthy television, radio, and print stories for use by reporters.

“VNN is all about promoting veterinary medicine and no one does that better than veterinarians,” says Dr. Jim Humphries, president of VNN and DVMedia, who has extensive local and national media experience. “Pets make great news and entertainment stories, and this is a very innovative way to distribute these stories to our nation’s consumer media. VNN will dramatically increase positive pet owner awareness of the importance of regular veterinary visits.”

This educational and news initiative is the result of a collaborative relationship between charter sponsor Merial and DVMedia. “Merial is proud to be part of this pace-setting project to communicate the importance of veterinary care using the news media,” says Dr. Zack Mills, executive director, Veterinary Services, Companion Animal Enterprise, at Merial.

VNN is funded by an educational grant and is endorsed by the Western Veterinary Conference (WVC), the largest educational conference in the world, and the American Society of Veterinary Medical Association Executives (ASVMAE), a network of executives serving veterinary medical associations throughout the US and Canada. Both organizations will help provide experts for stories and identify media savvy veterinarians who can serve as local reporters.

“Our profession has long needed a communication vehicle for great stories about veterinary medicine to the public,” says Dr. Jack O. Walther, president of the WVC and immediate past president of the American Veterinary Medical Association. “The Western Veterinary Conference is excited about the powerful and positive impact that VNN will have using local news media nationwide.”

Doug Raven, president of ASVMAE, believes that VNN is “a great opportunity for every state association to become closely involved with pet owner communications at the state and local level.”

VNN’s nationwide network of reporters will include veterinarians with news experience who have completed media training with VNN as well as professional journalists with animal health reporting backgrounds. Each veterinary reporter develops individual relationships with local media producers and remains completely independent. VNN serves simply as a resource of stories, with a team of veterinarians and professional journalists who will research and write TV news scripts, radio talking points, and customizable columns for distribution. Each month a VNN reporter will receive a reporter’s tool box containing news packages of edited video, radio talking points, and articles that can be adapted for local news.

VNN will produce regular news stories for broadcast and Internet delivery and resources will be available here for use by all approved reporters. News stories will feature expert advice and information from specialists and speakers at the Western Veterinary Conference.

“VNN is looking for interested veterinary news reporters nationwide. They should have a strong desire to appear in the media, air our stories, attend our media training workshops, maintain high character among both media and professional colleagues, and always keep in mind the essence of each story is to promote veterinary medicine,” Dr. Humphries says. Nielson figures show the average viewership of the morning or noon news in the top 100 markets is 125,000 households. With just four veterinarians from each of the 50 state VMAs, a reporter force of 200 could regularly reach over 25 million households.


About Dr. Jim Humphries
Dr. Jim Humphries has hosted three national cable television show series and been a pets and animal reporter for ABC-TV and NBC-TV Dallas, Fort Worth, and nationally on CNN Morning News, and CBS The Early Show for more than a decade. He is currently a media and communications consultant for the veterinary profession and provides media training for veterinarians and company executives at all major national conferences and state VMA meetings. He also is president of DVMedia, a communications consulting and award-winning video production company in Colorado Springs, Colorado. You can reach him at (719) 495-2100 or Dr.Jim@MyVNN.com.

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VNN is a national network of veterinarians and selected affiliate reporters who use VNN produced resources to broadcast local news stories about current issues and advances in animal medicine. The network provides a highly professional source of newsworthy television, radio and print stories for use by its reporters. For more information, go to MyVNN.com.

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